Asia Quality Function Deployment Association (AQFDA), proposed by the founder of QFD theory, Yoji Akao, is a non-profit organization which is jointly founded and officially registered by quality organizations and experts from Japan, Mainland China, Hong Kong, Taiwan, Thailand, Singapore, Indonesia, Korea and other countries and regions. The association aims to promote the application and development of Quality Function Deployment (QFD) and quality innovation theory and technique in Asia, to strengthen the exchanges and cooperation between Asian countries and regions in quality field. Secretariats are set inJapan, Hong Kong and Hangzhou. Professor Hisakazu Shindo, internationally renowned quality expert, takes on the role of its president. Professor Glenn Mazur, chairman of American Academy of QFD and Professor Georg Herzwurm, head of Germany QFD Research Institute, both serve as senior advisors. Council members includes renowned scholars and practicing specialists in QFD field from many countries and regions in Asia, as well as business organizations which are active in the application and promotion of QFD.

    Quality Function Deployment (QFD) is a multi-level deductive analysis method which turns customer or market demand into design requirements, component characteristics, process requirements and production requirements. It is firstly proposed by Professor Yoji Akao who is the world quality master to ensure products can meet customer demand and value. Later, it is widely adopted by Japanese companies, and continues to improve in Europe, theUnited Statesand other developed countries during the 1980s, getting universal attention all over the world. Now it has become an internationally popular and effective quality innovation technique and method, widely used in product design and manufacturing, software development, service management and other fields. Recently, QFD has been developing vigorously in various regions of Asia especially inChina, and attracting more and more enterprises. It has gradually become one of the most important tools to quantitatively realize customer satisfaction and product innovation as well as build core competitiveness.

    AQFDA will devote itself to the promotion, application and development of QFD and quality innovation theory and technique in Asia, hold activities regularly including seminars, high-end forums, project publication matches, member exchanges and benchmark learning. Besides, the association will set up awards like Asian Quality Innovation Award, Asia Quality Innovation Excellence Project and Asian QFD Outstanding Project in order to recognize fruitful projects in QFD and quality innovation theoretical research and practical application, and implement the accreditation of QFD Registration Certificate, in order to promote the development of quality science and technology in Asia.

Association Tenet:

    We are committed to the promotion, application and development of QFD and quality innovation theory and technique to promote the development of quality science in Asia.